The International Cricket Council’s existing commercial model that distributes the majority of the revenue to the Test-playing nations is counter-productive for associate members like the Netherlands, its board member Rashid Shah said. Roughly 40 per cent of ICC’s revenue, an estimated $231 million per year, will go to India in the 2024-2027 cycle, with the cricketing powerhouse generating the majority of the global body’s revenues, driven by media rights.
Shah, however, also praised the BCCI’s achievements and its massive contribution to the growth and global expansion of cricket. Out of the estimated $600 million annual earnings in the 2024-2027 period, close to $533 million will be distributed among the 12 full members, while roughly $67 million will be shared by the associate teams.
Shah, a former cricketer who played a lot of cricket in Jammu and Kashmir before moving to the Netherlands more than two decades ago, said the ICC revenue-sharing model is not helping the smaller nations grow the game.