Case filed against Shah Rukh Khan, Amitabh Bachchan, Ajay Devgn, and Ranveer Singh for promoting gutka

Of late, several actors have been facing public ire for promoting gutka and pan masala. Owing to that, Akshay Kumar, who had recently collaborated with a pan masala brand, terminated his contract and even apologised to his fans.

“I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause,” he had stated.

Akshay too had clarified at an event that he was promoting ‘elaichi’ with the advertisements and not tobacco.