New Delhi: March 15, 2021 The day is marked every year on March 15. We use the word ‘consumer’ so often but do we know ‘who is a consumer’ and ‘what are his/her rights and duties’. A consumer is a person or a body who buys or wants to buy goods, products and services mainly for personal, household or social use. On World Consumer Rights Day, let us know how the day started, what are the activities, the theme and steps the Consumer Affairs Ministry has taken for creating awareness among the grahak or consumer, both in terms of rights and duties. The campaign, ‘Jago Grahak Jago’ means ‘Wake up consumer, be aware’. It is a consumer awareness programme that was started by the Department of Consumer Affairs, to create consumer awareness through adverts, audio-visual campaigns and consumer education.